Week 1 — The sentence before the chart
You write the claim you currently take into meetings. We dismantle it for hidden windows, mixed populations, and borrowed industry medians. Homework is a redraft, not a reading list.
Reading Product Signal
A supervised studio for App Analytics operators who already live in a dashboard and still cannot write a sentence that would survive a follow-up. Informational fee: £2,850 for a private seat, £2,140 when billed to a House Table of four.
Live hours are the course. Recordings exist as a courtesy, not as the product.
What you leave with
Not a template pack. You leave with a written Signal Note for your own product: population, window, claim, and the three things you will not say. You also leave with a working cohort map, an activation definition that a designer can argue with, and a revenue event that is no longer a vanity total.
- A one-page Signal Note you can take into a weekly product review.
- A retention map split by first-week behaviour, not by install week alone.
- An experiment log that records peeking, overlap, and the actual holdout.
- A vocabulary for store listing movement that does not impersonate causality.
Who it is for
Product managers, founders who still own the numbers, and analytics partners who present to a board. You should have shipped something people use, and you should have at least a quarter of event history — or be willing to work from our licensed sample application, a UK grocery list app with noisy real-world gaps.
We do not admit people whose only goal is certification. The house is too small, and the live hours too expensive, to fill seats with spectators.
The six weeks
Modules
Week 2 — Activation as a behaviour, not a screen
We stop treating “completed onboarding” as a moral victory. You define the first action that predicts week-four return in your product, then argue it in front of the table.
Week 3 — Cohort windows that match the calendar
Retail, travel, and education apps in the United Kingdom do not live on seven-day myths. You choose a window you can defend in December as well as in May.
Week 4 — Retention cartography
A single retention curve is a courtesy to the slide. You split by first-week behaviour, device class, and acquisition source — then you throw two of those splits away because they do not change the decision.
Week 5 — The Gulworthy table
Those who can travel sit in the house for a long Thursday. Remote seats join on a dedicated line. You present the Signal Note to people who have not seen your product. This week is tiring on purpose.
Week 6 — One revenue event, honestly
Trial start, first paid, or renewal — you pick one. We follow the leak without turning the week into a media-buying class. Store fees, tax, and refunds are in the note or the note is incomplete.
Tutor
Harriet Voss
Harriet has read product numbers for publishers, a regional bank, and two subscription utilities. She taught internally for nine years before the house opened its public table. She still refuses to call herself a guru; the word does not survive the Gulworthy weather.
Her bias is toward slower charts and shorter claims. If you want a tour of every feature in a vendor suite, she will send you to the vendor. If you want someone to sit with a messy funnel until the story is either true or discarded, she will take the seat.
Live hours: Tuesdays 18:00–20:00 and Thursdays 12:00–13:30, UK time. Week five extends to a full Thursday.
Informational fees
What a seat costs
There is no checkout on this site. Fees are listed so you can budget honestly. Enrolment happens by correspondence.
Private Seat
£2,850 per person
- Six live weeks
- Written feedback on the Signal Note
- Access to the licensed sample app
House Table
£2,140 per person, four seats
- Same live hours, billed as a table
- A shared product can be used as the case
- One additional office hour
Archive Pass
£420 recordings only
- Previous winter recordings
- No live review, no written feedback
- Offered when a cohort is already full
From the last two intakes
How it actually felt
The activation rewrite in week two was the first time our designer and I used the same noun. I had been reporting “onboarding complete” for a year. It was a screen. It was not a behaviour.
James K. · Leeds · product lead, utilities
Useful, slower than I expected, and slightly severe. Harriet would not look at my Mixpanel board until I wrote the sentence. I found that irritating until week four, when the board finally had somewhere to point.
Client in grocery retail · North West England
★★★★☆
The Gulworthy day is worth the train if you can make it. Remote still works. I wanted more time on store listing experiments; that is not this course, and they said so early.
Verified note · in-house form, winter 2025
Questions we actually get
Do I need SQL?
No. You need a product analytics suite you already use, or a willingness to work in ours for the sample app. We will write a few queries together if a join is the only honest way to get a population. SQL is a tool in the drawer, not the syllabus.
Can I join from outside the United Kingdom?
Yes. Live hours are UK time. Several seats last year sat in Dublin, Lisbon, and Nairobi. The Gulworthy table is optional; missing it does not block completion, though it does change the temperature of week five.
What will this course not cover?
We do not teach ad-network bid strategies, creative testing for user acquisition, or how to “scale” a paid channel. If your brief is media buying, Reading Product Signal will feel incomplete and, frankly, a little scornful of the thing you are paid to do. Choose a different school for that work. We also do not certify you against a vendor exam.
What if my data is a mess?
Then you are in the right house. Week one includes a short audit of event names, duplicate identities, and timezone accidents. If the data cannot support a claim, the Signal Note says so. That is a successful outcome, not a failed student.
Ask about the next table
Autumn 2026 is the next public intake. Tell us which product you would bring, and whether you need a Private Seat or a House Table. We answer within two working days.